digital marketing blog

The Shopify Winter Edition 2026 has arrived and this release is materially different from prior Editions. Rather than shipping isolated features, Shopify is clearly advancing a broader ambition: evolving from a commerce platform into a connected commerce network powered by native AI, distribution, and developer acceleration.
For agencies such as Webtmize operating at the intersection of ecommerce strategy, marketing execution, and technical delivery, this Edition introduces meaningful opportunities and new expectations from merchants across DTC, B2B, and enterprise segments.

Black Friday is no longer just a single shopping day—it’s a high-stakes, highly competitive period where e-commerce brands must use every advantage available to maximize sales. With Artificial Intelligence (AI) and Generative Engine Optimization (GEO) transforming the digital marketing landscape, agencies and e-commerce teams need to rethink how they approach PPC, SEO, and customer engagement this holiday season.

When the doors opened at BrightonSEO 2025 in San Diego, the energy in the room was undeniable. For years, the industry has been flooded with the same dramatic headline: “SEO is dead.”

At Hero Conf San Diego 2025, former Google engineer Frederick Vallaeys presented the concept of vibe coding to the marketing world. The idea is simple but transformative. Instead of writing code, marketers describe what they want software to do, and AI creates the technical implementation.

The dynamic between AI and SEO has sparked quite a debate lately. Large Language Models (LLMs) such as ChatGPT, Google Gemini, Claude, and Perplexity are reshaping the digital content landscape.

On June 11, 2025, I had the opportunity to attend the Agency Leadership Circle with Google Canada, a gathering that brought together thought leaders from across the industry to reflect on the accelerating role of AI, not just as Artificial Intelligence, but as what Google was calling as Agency Intelligence at the event.

In a move that reinforces our commitment to delivering best-in-class ecommerce performance solutions, Webtmize is proud to announce an exclusive North American partnership with Highstreet.io — a trusted European leader in feed management technology.

This collaboration unlocks a powerful new offering for e-commerce brands in the U.S. and Canada, giving them access to enterprise-grade product feed management solutions fully integrated and supported by the Webtmize team. Whether you're advertising on Google Shopping, scaling your Meta campaigns, or syndicating products across marketplaces, this partnership puts unparalleled precision and automation within reach.

In an industry where technology evolves faster than ever, staying ahead isn’t optional; it’s essential. That’s why we continuously invest in artificial intelligence, data science, and cutting-edge marketing technology. From how we plan campaigns to optimizing, testing, and measuring success, we’re constantly pushing to make our work smarter, more efficient, and more impactful. For us, innovation means more than adopting the latest tools. It means using them to deliver meaningful results for our clients.

This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of the modern media mix.

Over the past few years, there’s been much talk about the “death of SEO.” With the rise of AI tools, voice search, and the increasing dominance of AI-generated answers in search engine results, it’s easy to see why people question whether traditional SEO still matters.

However, rumours about SEO’s demise have been greatly exaggerated. 
Let’s be very clear: SEO isn’t dead. It’s just evolving very quickly. In fact, in the age of AI, a smart, adaptable SEO strategy is more essential now than ever.

With November in full stride, BFCM (meaning: Black Friday - Cyber Monday) ads have surely started making appearances in your campaigns. We all know that the coveted Black Friday is one of the most if not the most lucrative day of the year, so we present you with some valuable PPC tips whether you run an e-commerce or any other sort of online business. 

Utilizing good UX practices (user experience practices) is more important than you think. It is crucial to generating and retaining high-quality traffic on your website. Users who have a positive experience on your website are more likely to return, engage with your content, and ultimately become customers. From generating leads to attracting in-market prospects, your UX greatly impacts your website. Below are presented a multitude of expert tips on improving your website’s UX to increase the flow of high-quality traffic.

In today's digital age, simply having a website is no longer enough. With billions of websites competing for attention, the question becomes: how do you get people to actually find yours? That's where SEO, short for “Search Engine Optimization”, comes in.

Digital marketing plays a pivotal role in the success of fashion and apparel e-commerce brands, presenting unique challenges and opportunities within the fashion industry. In this article, we delve into tailored strategies for fashion e-commerce that can bolster your growth and elevate your online presence.

The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely, rendering access to the platform and your historical data unavailable. 

Launching a new webpage is exciting! It's a chance to share your ideas with the world and potentially reach a massive audience. But before you hit publish, there's some crucial groundwork to lay. This checklist equips you with 15 SEO must-haves, the essentials to ensure your webpage gets noticed by search engines and potential visitors

As a seasoned SEO professional at Webtmize, I've witnessed firsthand the transformative power of a solid SEO strategy in driving e-commerce success. In this comprehensive guide, I'll delve into the intricate world of SEO and unveil its pivotal role in catapulting your e-commerce website to new heights.

In the digital age, privacy is more than just a legal checkbox: it's an essential element of customer trust and business integrity. Quebec's Bill 25, which mirrors global data protection standards such as the GDPR, underscores this by establishing strict requirements for transparent data collection and the need to obtain individuals' explicit consent. This law represents a decisive turning point in the protection of digital privacy, affecting businesses as a whole.

In today's digital era, the beauty industry is witnessing fierce competition in the online realm. For beauty & cosmetic companies eyeing international markets, adopting precise strategies is imperative to succeed.

In the dynamic realm of Artificial Intelligence (AI), 2024 brings forth a host of performance trends ripe for exploration and leverage. As AI continues to evolve at an unprecedented pace, the focus shifts towards enhancing its capabilities across various domains. 

Email marketing has a high profitability ceiling if used optimally, and businesses should leverage this. Crafting compelling email campaigns is not just a marketing strategy; it's an art. Webtmize’s team of seasoned professionals offers email marketing services tailored to your specific needs. 

5 Key Takeaways from the Meta Summit

The Future of Digital Marketing | Google Marketing Live 2022

Google Canada selects Abdo Mazloum, CEO of WebTmize - the sole invited marketing agency - to speak at the first Think Global Export Summit

Introducing Webtmize’s Keyword Merge Tool

WebTmize proudly joins Google’s International Growth Program

The Top 3 Best E-commerce Platforms for Small Businesses

The power of female empowerment in digital agencies

Future-Proof your measurement with proper website tagging for Google, Facebook and Bing Ads

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