digital marketing blog

The Shopify Winter Edition 2026 has arrived and this release is materially different from prior Editions. Rather than shipping isolated features, Shopify is clearly advancing a broader ambition: evolving from a commerce platform into a connected commerce network powered by native AI, distribution, and developer acceleration.
For agencies such as Webtmize operating at the intersection of ecommerce strategy, marketing execution, and technical delivery, this Edition introduces meaningful opportunities and new expectations from merchants across DTC, B2B, and enterprise segments.

On June 11, 2025, I had the opportunity to attend the Agency Leadership Circle with Google Canada, a gathering that brought together thought leaders from across the industry to reflect on the accelerating role of AI, not just as Artificial Intelligence, but as what Google was calling as Agency Intelligence at the event.

In a move that reinforces our commitment to delivering best-in-class ecommerce performance solutions, Webtmize is proud to announce an exclusive North American partnership with Highstreet.io — a trusted European leader in feed management technology.

This collaboration unlocks a powerful new offering for e-commerce brands in the U.S. and Canada, giving them access to enterprise-grade product feed management solutions fully integrated and supported by the Webtmize team. Whether you're advertising on Google Shopping, scaling your Meta campaigns, or syndicating products across marketplaces, this partnership puts unparalleled precision and automation within reach.

In an industry where technology evolves faster than ever, staying ahead isn’t optional; it’s essential. That’s why we continuously invest in artificial intelligence, data science, and cutting-edge marketing technology. From how we plan campaigns to optimizing, testing, and measuring success, we’re constantly pushing to make our work smarter, more efficient, and more impactful. For us, innovation means more than adopting the latest tools. It means using them to deliver meaningful results for our clients.

This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of the modern media mix.

The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely, rendering access to the platform and your historical data unavailable.