digital marketing blog

On June 11, 2025, I had the opportunity to attend the Agency Leadership Circle with Google Canada, a gathering that brought together thought leaders from across the industry to reflect on the accelerating role of AI, not just as Artificial Intelligence, but as what Google was calling as Agency Intelligence at the event.

In a move that reinforces our commitment to delivering best-in-class ecommerce performance solutions, Webtmize is proud to announce an exclusive North American partnership with Highstreet.io — a trusted European leader in feed management technology.

This collaboration unlocks a powerful new offering for e-commerce brands in the U.S. and Canada, giving them access to enterprise-grade product feed management solutions fully integrated and supported by the Webtmize team. Whether you're advertising on Google Shopping, scaling your Meta campaigns, or syndicating products across marketplaces, this partnership puts unparalleled precision and automation within reach.

In an industry where technology evolves faster than ever, staying ahead isn’t optional; it’s essential. That’s why we continuously invest in artificial intelligence, data science, and cutting-edge marketing technology. From how we plan campaigns to optimizing, testing, and measuring success, we’re constantly pushing to make our work smarter, more efficient, and more impactful. For us, innovation means more than adopting the latest tools. It means using them to deliver meaningful results for our clients.

This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of the modern media mix.

Over the past few years, there’s been much talk about the “death of SEO.” With the rise of AI tools, voice search, and the increasing dominance of AI-generated answers in search engine results, it’s easy to see why people question whether traditional SEO still matters.

However, rumours about SEO’s demise have been greatly exaggerated. 
Let’s be very clear: SEO isn’t dead. It’s just evolving very quickly. In fact, in the age of AI, a smart, adaptable SEO strategy is more essential now than ever.