digital marketing blog

The Shopify Winter Edition 2026 has arrived and this release is materially different from prior Editions. Rather than shipping isolated features, Shopify is clearly advancing a broader ambition: evolving from a commerce platform into a connected commerce network powered by native AI, distribution, and developer acceleration.
For agencies such as Webtmize operating at the intersection of ecommerce strategy, marketing execution, and technical delivery, this Edition introduces meaningful opportunities and new expectations from merchants across DTC, B2B, and enterprise segments.

In a move that reinforces our commitment to delivering best-in-class ecommerce performance solutions, Webtmize is proud to announce an exclusive North American partnership with Highstreet.io — a trusted European leader in feed management technology.

This collaboration unlocks a powerful new offering for e-commerce brands in the U.S. and Canada, giving them access to enterprise-grade product feed management solutions fully integrated and supported by the Webtmize team. Whether you're advertising on Google Shopping, scaling your Meta campaigns, or syndicating products across marketplaces, this partnership puts unparalleled precision and automation within reach.

The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely, rendering access to the platform and your historical data unavailable. 

In the digital age, privacy is more than just a legal checkbox: it's an essential element of customer trust and business integrity. Quebec's Bill 25, which mirrors global data protection standards such as the GDPR, underscores this by establishing strict requirements for transparent data collection and the need to obtain individuals' explicit consent. This law represents a decisive turning point in the protection of digital privacy, affecting businesses as a whole.