Universal Analytics Sunset: Preparing Your Website for the Inevitable

The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely, rendering access to the platform and your historical data unavailable. 

This may seem like a sudden development, but Google announced the upcoming UA sunset back in 2023, giving website owners ample time to prepare for the transition. The good news? You can still act to save your valuable historical UA data before it's lost forever. 

Here at Webtmize, we can guide you through the data export process and ensure a smooth migration to the future of website analytics: Google Analytics 4 (GA4).

Don't Get Left in the Dark: Secure Your Historical Data

While UA access is ending, your valuable historical data doesn't have to disappear. We at Webtmize can help you with a smooth and secure export of your UA data before the deadline. Here's what we offer:

Expert Consultation

Our experienced team will assess your specific needs and recommend the most suitable data export method based on factors like data volume and technical expertise.

Seamless Export Process

We can handle the entire data export process, from selecting the appropriate reports and data formats to scheduling automatic exports to ensure all your historical data is captured.

Multiple Export Options

We offer various data export methods to fit your needs. Whether you prefer a manual export using built-in UA functionalities, a programmatic approach using the Google Analytics Reporting API, or a user-friendly third-party connector, we can guide you through the process.

Data Transformation and Cleaning

If your data requires any cleaning or transformation after the export, we can provide these services to ensure it's ready for future analysis in GA4 or other platforms.

Embrace the Future with Google Analytics 4

While the UA sunset might seem daunting, it's also an opportunity to embrace a more robust and future-proof analytics solution with GA4. GA4 offers several advantages over UA, including:

Privacy-Focused Design 

Built with evolving privacy regulations in mind, GA4 utilizes a machine learning-powered approach to data collection, providing valuable insights while minimizing reliance on cookies.

Cross-Platform Tracking 

GA4 seamlessly tracks user behavior across websites and apps, giving you a holistic view of your customer journey.

Predictive Analytics 

GA4's powerful machine learning capabilities can predict future customer behavior and trends, empowering you to make data-driven marketing decisions.

Webtmize: Your Partner in the GA4 Migration Journey

Webtmize is your one-stop shop for a smooth transition from UA to GA4. We offer a comprehensive suite of services to help you:

GA4 Implementation and Optimization

 Our experts will set up your GA4 property, ensuring proper tracking code implementation and data collection. We can also customize your GA4 configuration to align with your specific business goals.

Advanced Event Tracking

 We can help you configure GA4 to track user interactions that matter most to your business, providing you with deeper insights into user behavior.

Data Integration with Marketing Platforms 

We can integrate GA4 with your existing marketing platforms like Google Ads and Facebook Ads, allowing you to leverage your website analytics data for more targeted advertising campaigns.

Don't wait until the UA sunset casts a shadow on your website analytics. Contact Webtmize today and let us help you secure your historical data, migrate to GA4, and unlock a new era of data-driven marketing success.