digital marketing blog

Black Friday is no longer just a single shopping day—it’s a high-stakes, highly competitive period where e-commerce brands must use every advantage available to maximize sales. With Artificial Intelligence (AI) and Generative Engine Optimization (GEO) transforming the digital marketing landscape, agencies and e-commerce teams need to rethink how they approach PPC, SEO, and customer engagement this holiday season.

When the doors opened at BrightonSEO 2025 in San Diego, the energy in the room was undeniable. For years, the industry has been flooded with the same dramatic headline: “SEO is dead.”

The dynamic between AI and SEO has sparked quite a debate lately. Large Language Models (LLMs) such as ChatGPT, Google Gemini, Claude, and Perplexity are reshaping the digital content landscape.