A crossword for people who buy ads
The Paid Media Crossword
Thirty-four answers from the world of Google Ads, Meta, Shopping feeds and measurement. Every clue is a riddle, not a definition, so knowing the jargon only gets you halfway. It's the crossword our team plays. Let's see how you do.
Play the crosswordFree, no sign-up, works on your phone. No time limit.
What you'll be solving
The answers are the words that come up every day in real ad accounts. Some you'll get in seconds. A few will make you stare at the screen.
Google Ads
Match types, Quality Score, ad assets and campaign types like Performance Max and Demand Gen
Meta
Ad formats, placements, audiences and the learning phase
Shopping
Product feeds, Merchant Center and the data behind them
Measurement
The metrics and tracking that tell you whether any of it worked
How it works
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1
Step 1
Solve what you can.
Click a square or a clue and start typing. Your progress saves as you go, so you can come back later.
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2
Step 2
Use a hint when you're stuck.
You get eight for the whole grid. A hint rewrites the clue in plain terms. It won't fill in letters for you.
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3
Step 3
Check before you commit.
Review all your answers in one list, jump back to fix any of them, then ask for your score.
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4
Step 4
See how you did.
Every answer is marked, with a short explanation of what the term means. Then share your score and dare someone to beat it.
Try two clues before you start
Here's the kind of thing you're in for:
“Spent by noon, dark by dinner.”
(6 letters)
“A word you pay good money never to hear again.”
(8 letters)
Got them? There are 32 more where those came from.
Start the crosswordWho it's for
Anyone who works in or around digital marketing. If you run campaigns every day, this is a quick way to prove it. If you manage an agency or an in-house team, it's a fun check on how well you know the language your reports are written in. And if you're still learning, the answer explanations at the end are a crash course in paid media vocabulary.
Challenge your team
When you finish, you can share your score straight to LinkedIn or X, or copy it and drop it in your team chat. It works well as a Friday challenge: everyone plays, lowest score buys the coffee.
Questions people ask
Is it really free?
Yes. There's no sign-up and no email required. Just open it and play.
How long does it take?
That depends on how well you know the platforms. There's no time limit. The clock is only there so you can compare scores with friends.
Will I lose my progress if I close the page?
No. Your answers, time and hints are saved in your browser, so you can pick it up later on the same device.
Can I play on my phone?
Yes. The clue you're working on stays at the top of the screen while you type. On smaller screens you'll swipe the grid sideways to see all of it.
Do I need to work in PPC to finish it?
It helps, but it's not required. Hints make every clue solvable, and you'll learn something from the answers either way.
Made by Webtmize
We're a performance marketing agency, and these words are our day job. Knowing them is the easy part. Making them pay off in a real account is harder. If you'd like a second pair of eyes on the campaigns spending your budget, we offer free audits.
Get a free audit