An SEO Checklist: 15 Must-Haves for Launching A New Webpage


Launching a new webpage is exciting! It's a chance to share your ideas with the world and potentially reach a massive audience. But before you hit publish, there's some crucial groundwork to lay. This checklist equips you with 15 SEO must-haves, the essentials to ensure your webpage gets noticed by search engines and potential visitors

How To Do SEO For A New Page?

The power of SEO is tremendous and it would be unwise of you not to leverage it. By incorporating the best practices in this SEO checklist, you increase your webpage's likelihood of ranking high in search results. This translates to more organic traffic, more website visitors, and ultimately, more success for your online venture.

SEO might seem quite technical at first glance but it’s nothing you can’t conquer! This checklist will break down 15 SEO essentials into easy to understand and manageable steps. From keyword research to technical SEO considerations, you’ll find everything you need to optimize your webpage and get ready to welcome a whole new wave of visitors.

Necessity Assessment

  • Confirm that the new page is needed.
  • Evaluate if the content could be incorporated into existing pages without compromising user experience.

Keyword Research

  • Identify and incorporate relevant target primary and secondary keywords into the page content.
  • Ensure keywords align with user intent and search queries.
  • Carefully choose keywords to avoid competition with existing pages on the site.

Title Tag

  • Craft a compelling and descriptive title tag (50-60 characters).
  • Include primary keywords for better search engine visibility.

Meta Description

  • Write a concise and engaging meta description (160 characters).
  • Highlight key information and encourage click-throughs.

URL Structure

  • Create a clean and readable URL.
  • Include relevant keywords and avoid unnecessary parameters.
  • Keep URLs concise, ideally between 50-60 characters.
  • Avoid uppercase letters and underscores in the URL; use hyphens to separate words for better readability.

URL Drafting

  • Carefully draft the URL to avoid similarity with any existing URLs on the site.
  • Ensure that the new URL is distinctive and reflects the page's content.

Header Tags (H1, H2, H3, etc.)

  • Use header tags to structure content logically.
  • Ensure the H1 tag reflects the primary topic and includes relevant keywords.
  • Keep H1’s concise & within 20-70 characters for optimal visibility.
  • All header tags should include relevant long-tail keywords.


  • Include high quality on-page content that integrates targeted keywords and directly answers search queries.    

Technical SEO New Page Requirements

Image Optimization

  • Compress and optimize images for faster page load times.
  • Use descriptive file names and include alt text with relevant keywords.

Internal Linking

  • Include internal links to relevant pages on your website.
  • Ensure a logical flow and help users navigate easily.

Mobile-Friendly Design

  • Ensure the page is responsive and provides a good user experience on mobile devices.

Page Speed

  • Optimize page speed for a better user experience and improved search rankings.

Canonical Tags

  • Implement canonical tags to avoid duplicate content issues.
  • Specify the preferred version of the page for search engines.
  • When a product is featured on multiple category pages, ensure that the product page URL for each category is canonicalized to a single page. This helps prevent duplicate issues. Additionally, if you create a new category and list the product there as well, the main canonicalized URL should remain unchanged as before.

Sitemap and Indexing

  • Ensure the new page is included in the website's sitemap.
  • Verify that the page is set to be indexable by search engines.

Schema markup

  • Schema markup is essentially a code or label that helps search engines understand your webpage's content.
  • Implementing schema markup into your website’s HTML code is crucial for SEO as it aids search bots in identifying topics and keywords associated with your new page.

All Set & Good To Go For SEO

Congratulations! Your new webpage is now ready for launch after you’ve implemented all aspects of this detailed checklist! It is important to remember that SEO is an ongoing process, but with this foundation in place, you're well on your way to attracting organic traffic and achieving your online goals.

If you’d like to learn more about anything in the digital realm, contact us today and we can audit your website to see which services you’d benefit the most from!