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With nine years of experience in performance marketing, Guillaume is passionate about all aspects of digital marketing and e-commerce. He graduated from Concordia University with a Bachelor's degree in Marketing and holds an M.Sc. from HEC Montreal in E-commerce. He strives to help brands increase their sales thanks to his digital marketing expertise in his current role as Paid Media Director at Webtmize.
At Hero Conf San Diego 2025, former Google engineer Frederick Vallaeys presented the concept of vibe coding to the marketing world. The idea is simple but transformative. Instead of writing code, marketers describe what they want software to do, and AI creates the technical implementation.
At Hero Conf San Diego 2025, former Google engineer Frederick Vallaeys presented the concept of vibe coding to the marketing world. The idea is simple but transformative. Instead of writing code, marketers describe what they want software to do, and AI creates the technical implementation.
