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In an industry where technology evolves faster than ever, staying ahead isn’t optional; it’s essential. That’s why we continuously invest in artificial intelligence, data science, and cutting-edge marketing technology. From how we plan campaigns to optimizing, testing, and measuring success, we’re...

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This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of...

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Over the past few years, there’s been much talk about the “death of SEO.” With the rise of AI tools, voice search, and the increasing dominance of AI-generated answers in search engine results, it’s easy to see why people question whether traditional SEO still matters.However, rumours about SEO’s...

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With November in full stride, BFCM (meaning: Black Friday - Cyber Monday) ads have surely started making appearances in your campaigns. We all know that the coveted Black Friday is one of the most if not the most lucrative day of the year, so we present you with some valuable PPC tips whether you...

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Good UX practices to boost your website traffic

Utilizing good UX practices (user experience practices) is more important than you think. It is crucial to generating and retaining high-quality traffic on your website. Users who have a positive experience on your website are more likely to return, engage with your content, and ultimately become...

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In today's digital age, simply having a website is no longer enough. With billions of websites competing for attention, the question becomes: how do you get people to actually find yours? That's where SEO, short for “Search Engine Optimization”, comes in.

What is SEO?

SEO is the practice of...

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The curtain is falling on Universal Analytics (UA) as we know it. As of July 1st 2023, standard UA properties stopped processing new data, marking the beginning of the end for this legacy web analytics platform. The final act will take place on July 1st 2024, when Google will sunset UA entirely,...

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Launching a new webpage is exciting! It's a chance to share your ideas with the world and potentially reach a massive audience. But before you hit publish, there's some crucial groundwork to lay. This checklist equips you with 15 SEO must-haves, the essentials to ensure your webpage gets noticed by...

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