The Shopify Winter Edition 2026 has arrived and this release is materially different from prior Editions. Rather than shipping isolated features, Shopify is clearly advancing a broader ambition: evolving from a commerce platform into a connected commerce network powered by native AI, distribution,...
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Black Friday is no longer just a single shopping day—it’s a high-stakes, highly competitive period where e-commerce brands must use every advantage available to maximize sales. With Artificial Intelligence (AI) and Generative Engine Optimization (GEO) transforming the digital marketing landscape,...
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When the doors opened at BrightonSEO 2025 in San Diego, the energy in the room was undeniable. For years, the industry has been flooded with the same dramatic headline: “SEO is dead.”
But as keynote speaker Wil Reynolds reminded us:👉 SEO is not dead. It’s just changing faster than most of us...
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At Hero Conf San Diego 2025, former Google engineer Frederick Vallaeys presented the concept of vibe coding to the marketing world. The idea is simple but transformative. Instead of writing code, marketers describe what they want software to do, and AI creates the technical implementation.
The dynamic between AI and SEO has sparked quite a debate lately. Large Language Models (LLMs) such as ChatGPT, Google Gemini, Claude, and Perplexity are reshaping the digital content landscape.
Traditional SEO strategies, long focused on keywords and search engine crawlers, are evolving to...
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On June 11, 2025, I had the opportunity to attend the Agency Leadership Circle with Google Canada, a gathering that brought together thought leaders from across the industry to reflect on the accelerating role of AI, not just as Artificial Intelligence, but as what Google was calling as Agency...
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In a move that reinforces our commitment to delivering best-in-class ecommerce performance solutions, Webtmize is proud to announce an exclusive North American partnership with Highstreet.io — a trusted European leader in feed management technology.
This collaboration unlocks a powerful new...
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In an industry where technology evolves faster than ever, staying ahead isn’t optional; it’s essential. That’s why we continuously invest in artificial intelligence, data science, and cutting-edge marketing technology. From how we plan campaigns to optimizing, testing, and measuring success, we’re...
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This year’s Google NewFront was a bold call to action: Rethink CTV. With Connected TV (CTV) continuing to redefine how audiences engage with video, Google showcased its leadership in reach, performance, and innovation—reminding advertisers why Display & Video 360 (DV360) remains a critical piece of...
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Over the past few years, there’s been much talk about the “death of SEO.” With the rise of AI tools, voice search, and the increasing dominance of AI-generated answers in search engine results, it’s easy to see why people question whether traditional SEO still matters.However, rumours about SEO’s...
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