Digital Marketing Blog for Latest Trends & News | Webtmize

Webtmize x Highstreet.io: Feed Management Comes to North America

Written by Vincent Delage | Jun 19, 2025 10:42:19 AM




In a move that reinforces our commitment to delivering best-in-class ecommerce performance solutions, Webtmize is proud to announce an exclusive North American partnership with Highstreet.io — a trusted European leader in feed management technology.

This collaboration unlocks a powerful new offering for e-commerce brands in the U.S. and Canada, giving them access to enterprise-grade product feed management solutions fully integrated and supported by the Webtmize team. Whether you're advertising on Google Shopping, scaling your Meta campaigns, or syndicating products across marketplaces, this partnership puts unparalleled precision and automation within reach.

Why This Feed Management Partnership Matters for North American E-commerce Brands

The feed landscape is more fragmented — and more competitive — than ever before. E-commerce brands rely on accurate, optimized product data to perform across platforms like Google, Meta, Amazon, Pinterest, and dozens more. But building and maintaining feeds in-house is time-consuming, error-prone, and often ineffective.

That’s where Highstreet.io excels — and why Webtmize chose them as our go-to feed management platform. Already trusted by global retailers, Highstreet.io brings the technical flexibility and proven stability we were looking for. As Highstreet.io’s exclusive North American implementation partner, Webtmize delivers strategy, setup, and ongoing support to help ecommerce brands grow with confidence..

Together, we offer a scalable solution that’s fast to deploy, easy to maintain, and fully adaptable to the ever-evolving demands of e-commerce marketing.

What Is Feed Management and Why It Matters for E-commerce

In today’s omnichannel ecommerce world, your product feed is the backbone of your digital marketing and sales strategy. Without optimized and accurate data feeds, your products risk being invisible or misrepresented on key channels like Google Shopping, Meta Ads, Amazon, Walmart Marketplace, and more.

So, What Is Feed Management?

Feed management is the process of organizing, optimizing, and distributing your product data from your e-commerce platform to external channels — shopping engines, marketplaces, and ad platforms — in real time. An effective product feed management solution ensures your listings are always up-to-date, error-free, and tailored to each platform’s requirements.

Why It’s Crucial for E-commerce Brands in North America

North American brands often face challenges with:

  • Managing inventory across multiple stores or regions
  • Complying with each platform’s unique feed specs
  • Updating thousands of SKUs in real time
  • Personalizing feeds for performance marketing campaigns
  • Avoiding costly disapprovals and mismatches

That’s where Webtmize’s exclusive partnership with Highstreet.io comes into play.

How Webtmize + Highstreet.io Drive Ecommerce Performance

Our exclusive North American partnership with Highstreet.io delivers a full-service feed management solution built to scale, whether you're managing thousands of SKUs, multiple data sources, or hundreds of store locations.

Here’s what sets this solution apart:

Key Capabilities and Benefits

  1. Seamless E-commerce Integration
    Feed-less integration with Shopify, Magento (all versions), Salesforce Commerce Cloud, Oracle, BigCommerce, IBM Websphere, and custom stacks.
  2. Real-Time Product, Price & Inventory Updates
    Stay in sync with near real-time updates via APIs, delta feeds, and push-based processing to minimize mismatches and maximize uptime.
  3. Advanced Feed Optimization & Customization
    Use look-up tables, field mapping, data translations, and Groovy/Freemarker scripting to tailor feeds to each channel’s exact format and standards.
  4. Unified Data From Any Source
    Combine feeds from PIMs, OMSs, analytics platforms (like GA4), and ecommerce backends to enrich product metadata and support custom campaign labels.
  5. Marketplace-Ready Infrastructure
    Manage listings and orders across Amazon, eBay, Walmart, and more — with native support for localized catalogues, multi-brand/multi-market inventory, and bulk price/inventory edits.
  6. Google & Facebook Business Listings Integration
    Bulk manage your store listings, locations, and hours across Google Maps and Facebook Locations via native APIs — no need for separate tools or manual work.



 

Why This Matters for Your E-commerce Business

  • Faster time to market: Launch optimized feeds in just days
  • Built-in support for top ad platforms: Google Shopping, Meta Advantage+, Criteo, Amazon Marketplace, Rakuten, and more
  • Highly scalable: Easily handle growing SKU counts or geographic expansions
  • Clean tech integration: Works within your existing stack — no need to rebuild
  • Human support included: Our technical specialists help you succeed from onboarding to ongoing optimization

These capabilities translate into better campaign performance, fewer rejections, and a stronger return on ad spend (ROAS), with less manual effort.

Who Can Benefit from This Solution?

This offering is built for brands serious about growth. You’ll benefit if:

  • You run an e-commerce store in the U.S. or Canada
  • You manage a large or frequently changing catalogue
  • You advertise across multiple channels
  • You’ve experienced product feed errors or disapprovals
  • You need better automation to scale without adding headcount

Whether you’re a fast-scaling DTC brand or a traditional retailer going omnichannel, this solution was made for you.

Get Started with Webtmize Feed Management Services

Interested in improving your e-commerce performance through better feed management? Here’s how to take the next step:

👉 Request a Free Feed Audit
Our team will review your current feeds and recommend the best path forward.

👉 Explore Our Managed Services
Let Webtmize handle your feed optimization and syndication across all major platforms. Have a look at how Webtmize can help your business grow online through our digital marketing services.

👉 Contact Us to Learn More
Book a call or reach out via our contact page to discuss your goals.

This exclusive partnership between Webtmize and Highstreet.io is more than a technical integration — it’s a strategic opportunity for ecommerce brands to scale smarter, faster, and with greater control.

We’re proud to bring this industry-leading solution to North America — and even prouder to support it with our team’s performance marketing, analytics, and dev expertise.

Let’s build something better, together.