Video Advertising2018-02-26T15:46:50+00:00

Video Advertising

Every day that goes by, consumers and advertisers are cutting their ties to traditional TV, radio and print and turning to digital video for discovery, education, entertainment and brand awareness.
You have a high-quality production video and you want it seen by more people?
A variety of in-stream, in-display and in-search video ad formats can be served on platforms such as YouTube and Facebook. You also have the option to run video ads that are skippable or non-skippable. We recommend you keep your videos between 15 and 30 seconds long and develop content that adapts to different screen sizes. Additionally, coding videos in HTML5 VPAID allow us to run interactive pre-roll/mid-roll/post-roll video regardless of device, screen size or most in-application environments.

Targeting options include:

remarketing → via audience lists built with the remarketing pixels, customer email match

acquisition → via demographics and location targeting, interest targeting, income targeting, Lookalike/similar audiences, etc.

Measures of Success on Google and Facebook:

Store Visits
Website traffic
View-through rate
Consideration lift
Brand interest lift
Awareness lift
Ad recall lift
Target Audience GRPs / TRPs
Impressions
Views
User reach
Frequency