The partnership between Browns and Webtmize was a smashing success. Over the course of campaign implementation, development and optimization, year over year Shopping conversions increased 9.5X, while Shopping cost-per-acquisition decreased 19%, and return on ad spend rates increased to nearly 7.5X.
“Being early adopters of the latest digital initiatives and betas significantly contributed to the success of Browns’ online growth” says Richard Sejean, Director of E-Commerce at Browns. Today, Shopping campaigns are a cornerstone in Browns’ digital media mix. Successes like these have helped transform Browns from a brick-and-mortar retailer with e-commerce as a supplement, to a full-fledged force in Canada’s e-commerce fashion industry.